Pratik Sengupta · Brand Experience Director

The evidence · Dhaka

The author before a woven black and bone textile panel, soft focus

Black Buddha head in a deep wooden frame, the study

Black painting, striated upper field over a flat black ground

Black painting in raking light, vertical striations

Taste is formed in the dark, and proven in the light.

The author in a leather jacket, warm black portrait

The work begins in the same place every time. In what people feel before they have language for it.

Fifteen years of it, ten inside one house, in a city that teaches restraint by giving you every reason to shout.

Since 2016, one house in Dhaka. Six practices under a single creative discipline: residential and commercial real estate, boutique hospitality, bespoke furniture, food, concept retail, and electric vehicles. Each with its own voice. All of them one key.

The discipline shows up in unglamorous places. Signage and wayfinding across nineteen residential and commercial projects, from concept to fabrication. A tone guide that fits on four pages because most of it is a list of what we do not do.

Sustainability is run as a system, not a story. Three commercial properties carried to USGBC LEED certification, Platinum and Gold, with a measured twenty-three percent gain in energy efficiency.

The record reaches the market it is meant for. Campaigns run with Telenor Group and Meta reached the country’s high-net-worth segment with a sixty-one percent lift in engagement.

Fifteen pieces of the record, written the way the work was done. Slowly, and in order.

Skyline Residences

A quiet tower on Road 71, told as a storyline rather than a listing. Theme, film, songs, and lyrics, every frame held to one voice.

Trigon 7 at Dewans

A thirty-story diagrid tower. Positioning, brand direction, and the narrative architecture for one of Dhaka's most iconic commercial projects .

InnStar Brand System

Six practices shaped over ten years into a single editorial logic. The long argument that a luxury ensemble in Dhaka could be read, from the outside, as one clear voice in six keys.

House Café

A neighbourhood café reimagined as a small listening room. Identity, menu architecture, and a commissioned music programme drawn from the jazz-era city Dhaka once was.