Accession PSG · 1 · InnStar years
Skyline Residences
Residential · North Gulshan · 2024 to present
A quiet tower on Road 71, told as a storyline. Theme, film, songs, and lyrics, every frame held to one voice.
- Role
- Creative and brand direction
- Deliverables
- Theme, films, songs, lyrics, campaign system
- Duration
- 2024 to present
- Outcome
- One quiet page of product figures; the rest carried by the storyline
The brief was a residence on Road 71, North Gulshan, for people who do not want to be sold to. So the campaign was built as a storyline instead of a listing: an evening, a threshold, a life inside the rooms, and the product figures kept to a single quiet page.
Theme, storytelling, the films, the songs, and their lyrics. The design and experience team carried every frame until it held the house grade; the direction only kept it one voice. It is the work in this record that has made me happiest in years.
Title plate from the campaign
The residences, facade
The evening, as the storyline tells it
A moment from the campaign
