Accession PSG · 2 · InnStar years
Trigon 7 at Dewans
Commercial · Gulshan Avenue · 2023 to present
A thirty-storey diagrid tower. Positioning, brand direction, and the narrative architecture for one of Dhaka’s most iconic commercial projects.
- Role
- Brand and narrative direction
- Deliverables
- Naming, positioning, narrative architecture
- Duration
- 2023 to present
- Outcome
- The most visible address in the city, read as considered
A diagrid tower on Gulshan Avenue gets looked at whether it asks to be or not. The brief was to make the most visible address in the city read as considered. Built the narrative the building tells before anyone steps inside. The diagrid is the structure and the signature. Nothing else needed saying.
The diagrid at dusk
The facade, read from below
Structure as signature
The arrival
The tower in its city