Accession PSG · 13 · Interspeed years
OK by ONE Bank
Brand creation · Mobile financial services · 2013 to 2015
A financial brand built from nothing: naming, identity, market entry. Two and a half million customers acquired in two years.
- Role
- Brand creation
- Deliverables
- Naming, identity, market entry
- Duration
- 2013 to 2015
- Outcome
- Two and a half million customers in two years
A mobile financial brand starts as a blank page and a hard question: why would anyone trust this with their money. The answer had to be built into the name, the mark, and the very first thing a customer touched.
Naming, identity, and market entry, from nothing. The voice was the neighbour’s, all the way down to the forms.
Two and a half million customers in two years.
Two and a half million points of light