Accession PSG · 14 · Interspeed years
The Telenor Campaigns
Phygital · Telenor Group · ADA · Meta
Campaigns run where the country’s attention actually lives. A sixty-one percent lift in online engagement, and the discipline to stop there.
- Role
- Campaign direction
- Deliverables
- Phygital campaigns with Telenor Group, ADA, and Meta
- Outcome
- A sixty-one percent lift in online engagement
Attention in this country does not live where campaigns usually spend. The work was to meet it where it actually is, across the phone and the street at once.
Phygital campaigns with Telenor Group, ADA, and Meta. A sixty-one percent lift in online engagement, and, harder than the lift, the discipline to stop there instead of chasing a number past the point it meant anything.
Where the attention was.
Reach, pictured