Accession PSG · 10 · InnStar years
Jinpeng
Electric vehicles · Brand direction · 2026
An electric three-wheeler for the roads that actually carry the country. All-round brand direction, from the films and flyers to the case made to policymakers.
Around two million electric three-wheelers already move some twenty-five million passengers a day in this country. Jinpeng builds them. The work was to give a machine that carries the country a voice its riders would recognize.
Brand direction all round: the films and their production, the flyers in Bangla, the brochures, and the presentations that carried the case to policymakers. The campaign borrowed from where the vehicle actually lives, wedding processions and painted murals, not from a showroom that does not exist here. There is a rap song called The Great Jinpeng Family. It did its work.
A hundred and fifty kilometres on a charge that costs less than a meal. The numbers close the sale; the family opens the door.
The wedding, painted for the campaign
The flyer, in Bangla
The line at the plant
In service, on the road
