Jinpeng

An electric three-wheeler for the roads that actually carry the country. All-round brand direction, from the films and flyers to the case made to policymakers.

Around two million electric three-wheelers already move some twenty-five million passengers a day in this country. Jinpeng builds them. The work was to give a machine that carries the country a voice its riders would recognise.

Brand direction all round: the films and their production, the flyers in Bangla, the brochures, and the presentations that carried the case to policymakers. The campaign borrowed from where the vehicle actually lives: wedding processions and painted murals. There is a rap song called The Great Jinpeng Family.

A hundred and fifty kilometres on a charge that costs less than a meal.