Accession PSG · 11 · InnStar years
The Flow Fest Stall
Brand activation · Flow Fest, Gulshan Club · 2024
A festival sponsorship rebuilt as a small white room: fluted walls, one lit mark, and gifts of jute, clay, and wax.
- Role
- Activation direction
- Deliverables
- The room: fluted walls, one lit mark, gifts of jute, clay, and wax
- Duration
- Two days, 2024
- Outcome
- The room stayed full
Flow Fest is Dhaka’s festival for organic living and yoga, held at the Gulshan Club. InnStar sponsored, which usually means a logo on a banner. We built a room instead.
Fluted white walls, one lit mark, a wheel to spin, and gifts that put the house argument in the hand: plants, hand-made candles, jute runners, bespoke soaps, pottery. Nothing plastic, nothing loud.
Two days. The room stayed full.
The stall, before the doors
This is it, at the festival
The wheel, in play