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Accession PSG · 11 · InnStar years

The Flow Fest Stall

Brand activation · Flow Fest, Gulshan Club · 2024

A festival sponsorship turned into a small white room: fluted walls, one lit mark, and gifts of jute, clay, and wax. Sponsorship rebuilt as a room.

Flow Fest is Dhaka’s festival for organic living and yoga, held at the Gulshan Club. InnStar sponsored, which usually means a logo on a banner. We built a room instead.

Fluted white walls, one lit mark, a wheel to spin, and gifts that put the house argument in the hand: plants, hand-made candles, jute runners, bespoke soaps, pottery. Nothing plastic, nothing loud.

Two days. The room stayed full.