Accession PSG · 6 · InnStar years
European Furniture
Bespoke furniture · Showroom narrative
Furniture built and lit for Dhaka. The showroom treated as an essay on restraint, held against the grain of a loud market.
- Role
- Showroom narrative direction
- Deliverables
- Showroom staging, lighting narrative, brand voice
- Outcome
- The quiet one in a loud market
The furniture market here shouts. Gloss, gold, and more of it. The brief was to be the quiet one, and to make quiet read as the higher confidence.
The pieces are built and lit for this city and its light. The showroom is staged as an essay on restraint: fewer objects, more air, each thing given the room to be looked at.
The loudest thing in the room is the light.
The chair, built and lit for Dhaka